Strategic consulting to decide where communication needs to get
How to structure communication, which tools to adopt and how to direct effort and investment. MediaLink answers these questions with a complete diagnostic and a tailored strategy.
Definition
What is strategic communication consulting?
It is the stage in which a company decides what it wants to achieve with communication, before choosing tools and suppliers.
The lines between communication disciplines are becoming less and less visible. Press, social media, content, events and internal communication influence one another all the time. Handling each front separately usually leads to duplicated effort and mixed messages.
Strategic consulting brings all of this together. It starts with a complete diagnostic, sets priorities and designs a plan the company can carry out, with its own team or with support from MediaLink and specialized partners.
- Goals
- What communication needs to help the company achieve, in concrete terms.
- Audiences
- Who needs to be informed, heard or persuaded, and through which channel.
- Structure
- The team, roles, suppliers and tools needed to execute.
- Investment
- Where to focus effort and resources, and what to expect.
Spreading information is not the hard part. The challenge is doing it with focus and differentiation.
When it makes sense
Situations where strategic consulting helps
Consulting usually comes in when a company realizes it does a lot of communication but cannot say what works.
Many fronts, little integration
Press, social media and events work without a common plan.
A new phase for the company
A merger, expansion, new leadership or new positioning calls for revised communication.
A communication department in the making
The company is building or reorganizing the function and needs to decide on structure and priorities.
Investment without clear criteria
There is a budget, but no method to decide where to spend it.
An organization with many audiences
Associations and institutions that speak to members, government, the press and society.
Entering the Brazilian market
Global companies that need to adapt their strategy to the local reality.
What it includes
What strategic consulting delivers
Deliverables vary according to the diagnostic. These are the most common.
Communication diagnostic
A reading of how the company is seen by the press, the market, its employees and in digital channels.
Goals and priorities
What communication should achieve, in what order and with which indicators.
Map of audiences and messages
Who the audiences are, what each one needs to hear and through which channel.
Structure design
Recommended team, roles, routines, suppliers and tools.
Action plan
Actions by stage, with owners and deadlines agreed with the company.
Follow-up indicators
What to measure and how to read the results, with source and date.
How it works
From diagnostic to measurement, in four steps
The consulting work follows the MediaLink Method.
Diagnostic
Interviews, review of materials and a reading of the external and internal scenario.
Strategy
Goals, audiences, messages, channels, structure and investment.
Execution
Implementation support, with the company's team, with MediaLink or with partners.
Measurement
Tracking of indicators and plan reviews in agreed cycles.
It makes sense for
- Companies and institutions that want to tie communication to business goals.
- Leaders who need to decide on structure, priorities and investment.
- Communication departments looking for an experienced outside view.
- Global companies operating in Brazil.
It is probably not for
- Those who only want a one-off task done.
- Those who have already decided what to do and only want validation.
- Those who expect a standard plan, the same for any company.
- Those who cannot involve leadership in the diagnostic.
Where to start
How do the press, the market and AI see your company today?
The communication diagnostic shows the current situation and points to where to start, before any plan.
A reading of the contextClear prioritiesNo promise of results
Request a communication diagnosticFrequently asked questions
Common questions about strategic consulting
Want to find out whether consulting makes sense for your company?
Talk to MediaLinkWhat is the difference between consulting and execution?
Does consulting replace the internal team?
How long does it take?
Can the plan be carried out by another agency?
Where does it start?
- Service
Reputation management
Strategy for the image the organization wants to build.
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- Service
Crisis prevention and management
Risks mapped and responses ready.
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- Service
Internal communication
A team that is informed and aligned with the goals.
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- Method
MediaLink Method
Diagnostic, strategy, execution and measurement.
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Is your communication tied to your company's goals?
Tell us about your situation. MediaLink will reply with a reading of what to prioritize and where to start.