Editorial projects from idea to publication, with ongoing management
MediaLink develops, launches and manages blogs, websites, magazines, newsletters, video channels and podcasts. Each project starts with an editorial line, a defined audience and a production routine.
Definition
What is an editorial project?
It is when the organization stops depending only on third-party channels and starts having its own outlet.
An editorial project has the same requirements as any publication: editorial line, story selection, reporting, editing, visual identity, distribution and frequency. The difference is in who publishes and for whom.
MediaLink has taken part in projects in a variety of formats, from magazines and institutional websites to video debate programs and a radio station. The details are on the projects page.
- Concept
- Audience, proposition, name, format and frequency.
- Launch
- Identity, platform, team and production flow.
- Management
- Story selection, production, editing and publication, edition after edition.
- Evolution
- Audience reading and format adjustments.
A good owned outlet informs first. The brand shows up as a consequence.
Formats
Editorial project formats
Formats can be combined. The choice depends on the audience and the goals.
Magazines and publications
Printed or digital, for members, customers or employees.
Websites and blogs
Content portals and institutional blogs, with an update routine.
Newsletters
Selected information, delivered regularly to a defined audience.
Video channels
Programs, interviews and series for digital platforms.
Podcasts
Conversations and analysis in audio, with script and editing.
Digital platforms
Content environments that bring several formats together.
Audience and format study
Who the outlet is for and which format serves them best.
Editorial project
Editorial line, sections, frequency and story criteria.
Production and editing
Story selection, reporting, writing, recording and editing.
Team coordination
Journalists, editors, designers and producers, from MediaLink and partners.
Distribution
Channels, platforms and routines for the content to reach the audience.
Audience reading
Tracking with data from the platforms themselves.
How it works
From diagnostic to measurement, in four steps
Editorial projects follow the MediaLink Method.
Diagnostic
Audiences, existing channels and room for an owned outlet.
Strategy
Concept, editorial line, format and launch plan.
Execution
Launch and ongoing production.
Measurement
Audience, feedback from the audiences and evolution of the project.
It makes sense for
- Organizations with a defined audience and topics to publish regularly.
- Associations that need to inform members and the sector.
- Companies that want an owned relationship channel.
- Independent journalism projects that need production and promotion.
It is probably not for
- Those who cannot keep up the frequency.
- Those who want a product catalog that looks like a magazine.
- Those with nothing to say beyond their own company.
- Those who expect a large audience in a short time.
Where to start
How do the press, the market and AI see your company today?
The communication diagnostic shows the current situation and points to where to start, before any plan.
A reading of the contextClear prioritiesNo promise of results
Request a communication diagnosticFrequently asked questions
Common questions about editorial projects
Have an owned outlet in mind?
Talk to MediaLinkDoes MediaLink handle only the content or the whole project?
Is an internal team necessary?
Who handles design, video and technology?
Does an editorial project replace the press?
Where does it start?
- Service
Content production
Story selection, reporting, writing and editing.
View the page
- Service
Digital and social media management
Distribution and social media presence.
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- Company
Projects
Projects delivered, with context and photos.
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- Company
Ecosystem
Partners specialized in video, design and technology.
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Does your organization have enough to say for its own outlet?
Tell us about your situation. MediaLink will reply with a reading of audience, format and feasibility.