Media training for those who speak on behalf of the organization
Media training is the preparation of spokespeople for interviews and public appearances. MediaLink trains executives for traditional media and for the challenges of the digital world, with a program built for each team.
Definition
What is media training?
It is the preparation of those who represent the organization in front of journalists, cameras and microphones.
Going on air has taken on new meanings. With a phone, anyone can broadcast live in high definition. The exposure of executives and spokespeople has never been greater, and every statement can be clipped and shared.
The training shows how journalism works, what a reporter looks for and how to convey the message clearly. The program is built for each team, according to the sector, the sensitive topics and the participants' experience.
- Understand
- How the press works and where journalism is heading.
- Prepare
- Messages, data and answers to difficult questions.
- Practice
- Simulated and recorded interviews, in different formats.
- Assess
- Individual analysis of the recordings, with points to adjust.
A good interview is not improvised. It is preparation that does not show.
Where journalism is heading
The changes in the press and the pitfalls of communication.
Precise numbers
How to disclose the company's most valuable data.
Radio, podcasts and audio
Formats that reach more people than you might think.
Your content
How to think like a reporter inside your own company.
You, on air
How to avoid surprises with new media and live broadcasts.
The art of the interview
Hands-on workshop: what to do and what never to do.
Preliminary survey
Sensitive topics, participant profiles and training goals.
Tailored program
Content and exercises defined for the team.
Recorded simulations
Interviews for TV, radio, print and digital video.
Individual feedback
Feedback for each participant, based on the recordings.
Message guide
Key messages and answers to difficult questions.
Refresher sessions
Update sessions before important interviews and events.
How it works
From diagnostic to measurement, in four steps
Media training follows the MediaLink Method.
Diagnostic
Who speaks for the organization, about what and with what preparation.
Strategy
Program, simulation formats and messages to practice.
Execution
Training with theory, recorded practice and feedback.
Measurement
Participants' progress and the need for new sessions.
It makes sense for
- Executives and spokespeople who deal with the press.
- Leaders who take part in events, podcasts and live broadcasts.
- Experts who are sources on technical topics.
- Teams about to face a period of high exposure.
It is probably not for
- Those who want to memorize ready-made answers.
- Those who expect to learn how to dodge questions.
- Those who do not accept being recorded and assessed.
- Groups too large for individual attention.
Where to start
How do the press, the market and AI see your company today?
The communication diagnostic shows the current situation and points to where to start, before any plan.
A reading of the contextClear prioritiesNo promise of results
Request a communication diagnosticFrequently asked questions
Common questions about media training
Want to prepare your organization's spokespeople?
Talk to MediaLinkWho leads the training?
How long does it last?
Is the training in person?
How is it different from crisis training?
Where does it start?
- Service
Crisis spokesperson training
Simulations of high-pressure situations.
View the page
- Service
Media relations
Spokespeople prepared to deal with journalists.
View the page
- Service
Executive positioning
Public presence for leaders.
View the page
- Service
Conferences, seminars and workshops
Speakers and moderators who are prepared.
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Are your organization's spokespeople ready for the next interview?
Tell us about your situation. MediaLink will reply with a proposal for a tailored program.