Privacy Policy
How MediaLink processes the personal data of people who visit this website or contact the consultancy: data processed, purposes, sharing, cookies and data subject rights, under Brazil's General Data Protection Law (LGPD).
Text under review. This version accompanies the test environment of the new website and will be validated by MediaLink before publication. This English text is a translation; in case of any discrepancy, the Portuguese version prevails.
1. Who we are
This Privacy Policy explains how MediaLink Comunicação Corporativa ("MediaLink") processes the personal data of people who visit this website or contact the consultancy.
MediaLink is the controller of the data processed on this website. Mailing address: Rua General Euclides Figueiredo, 361, Morumbi, São Paulo, SP, 05654-030, Brazil. Requests about personal data: medialink@medialinkbrasil.com.
Processing follows Brazilian Law No. 13,709 of 2018 (the General Personal Data Protection Law, LGPD) and Law No. 12,965 of 2014 (the Brazilian Internet Civil Framework, Marco Civil da Internet).
2. Data we process
MediaLink processes only the data needed to reply to contacts and keep the website running:
- Data you send: name, email, phone number, organization, website, sector and size of the organization, job title and the content of your message, when you fill in the website form, write to or call MediaLink.
- Browsing data: IP address, browser and device type, pages visited, date and time of access, recorded automatically by the server.
- Cookies: small files stored in your browser, described in section 6.
MediaLink does not request sensitive personal data through this website. Please do not send such data in your messages.
3. What we use the data for
- To reply to requests for contact, diagnostics and proposals.
- To assist journalists and other audiences who contact MediaLink.
- To keep the website secure and running.
- To understand, in aggregate, how the website is used, in order to improve its content.
- To comply with legal obligations.
The legal bases used are, as applicable: preliminary procedures related to a contract, at the data subject's request; legitimate interest; consent; and compliance with a legal obligation.
4. Who we share it with
MediaLink does not sell personal data. Data may be shared with:
- Hosting, email and software providers used to operate the website, which process the data on MediaLink's behalf.
- Flowup Agency, a company in the same group, which maintains this website and receives a copy of the contacts sent through the form, and when your request involves services provided jointly.
- Partners in the MediaLink Ecosystem, when necessary to respond to a request of yours and with your knowledge.
- Authorities, when there is a legal obligation or a court order.
Some providers may store data outside Brazil. In these cases, the transfer follows the rules of the LGPD.
5. How long we keep it
Data is kept for as long as necessary to fulfill the purposes described in this policy, or for the period required by law. Contact messages are kept for as long as the conversation with MediaLink lasts and for the period needed to keep a record of the service. Website access logs are kept for the period set by the Marco Civil da Internet.
6. Cookies
The website uses cookies that are necessary for it to work. Audience measurement cookies are only used to understand, in aggregate, which pages are visited most.
You can block or delete cookies in your browser settings. Some website features may stop working without the necessary cookies.
7. Your rights
The LGPD grants data subjects, among others, the rights to:
- confirm whether processing takes place and access the data;
- correct incomplete, inaccurate or outdated data;
- request the anonymization, blocking or deletion of unnecessary data or data processed in breach of the law;
- request data portability;
- know with whom the data has been shared;
- withdraw consent, when processing is based on it.
To exercise these rights, write to medialink@medialinkbrasil.com. Data subjects may also file a complaint with the Brazilian National Data Protection Authority (ANPD).
8. Security
MediaLink adopts technical and administrative measures to protect data against unauthorized access, loss and alteration. No system is completely immune to incidents. If a security incident occurs that may pose a relevant risk to data subjects, MediaLink will make the notifications required by law.
9. Third-party websites
This website links to other websites, such as LinkedIn, Google Maps and the Flowup Agency website. Each of them has its own privacy policy, and MediaLink is not responsible for the data processing they carry out.
10. Changes to this policy
This policy may be updated to reflect changes to the website or to the law. The date of the version in force appears at the top of this page.