Conferences, seminars and workshops where content comes first

MediaLink conceives and organizes corporate events with programs built by journalists: topics, speakers, format and coverage. Production is handled with specialized partners from the ecosystem.

Updated on 4 min read

Since 1998São Paulo, BrazilEvery project starts with a diagnostic

Definition

What does MediaLink do in events?

It takes care of what happens on stage and what comes out of it: program, speakers, moderation, press and content.

An event is a communication piece. It brings the right audience to the same place, gives a voice to those with something to say and generates content for the press, social media and owned channels for weeks.

MediaLink handles concept and content. Infrastructure, logistics and technology are handled by partners from the ecosystem, with aligned methods.

Concept
Goal, audience, format, name and identity of the event.
Program
Topics, panels, speakers and moderators.
Press and coverage
Media accreditation, support for journalists and content production.
After the event
Records, media repercussion and derived materials.

The audience goes home at the end of the day. Well-made content keeps circulating.

Events delivered

Events with MediaLink's participation

Details, photos and partners for each event on the projects page.

  • Ethanol Summit

    UNICA · 2009 to 2019

    The largest conference of the Brazilian and global sugar-energy sector, held every two years from 2007 to 2019 for the Brazilian Sugarcane and Bioenergy Industry Association (UNICA). MediaLink organized every edition from 2009 on. Each edition gathered more than 1,200 delegates and about 120 panelists and speakers.

    View the project

  • UNICA Fórum

    UNICA · 2016 and 2018

    One-day conference conceived by MediaLink in 2016 for UNICA, with business leaders, experts and government officials. The 2018 edition, at the main theater of the World Trade Center in São Paulo, hosted eight pre-candidates in that year's presidential election.

    View the project

  • TOP Etanol Award

    Projeto AGORA · 2009 to 2013

    An award created as part of Projeto AGORA to recognize journalists, technological innovations, academic work and photography focused on the sugar-energy sector, in partnership with RP Consultoria. It had five editions and was selected by the publication Jornalistas & Cia among the ten main journalism awards in Brazil.

    View the project

  • CTC Biotechnology Event

    CTC · 2017

    An event on new research and biotechnology trends in the sugarcane sector, held for the Sugarcane Technology Center (CTC) in May 2017 in São Paulo, with more than 100 business leaders and speakers from Brazil and abroad. In partnership with 55 Eventos.

    View the project

What it includes

What event work delivers

  • Concept and format

    Goal, audience, name, duration and dynamics of the event.

  • Program

    Topics, panels and order of sessions.

  • Speakers and moderators

    Invitation, preparation and moderation, with experienced journalists as moderators.

  • Press

    Promotion, media accreditation and support for journalists.

  • Coverage and content

    Texts, photos and videos during and after the event.

  • Coordination with partners

    Production, technology and logistics with companies from the ecosystem.

How it works

From diagnostic to measurement, in four steps

Events follow the MediaLink Method.

  1. Diagnostic

    Goal of the event, audience and sector context.

  2. Strategy

    Format, program, speakers and promotion plan.

  3. Execution

    Organization, moderation, press and coverage.

  4. Measurement

    Audience, repercussion and lessons learned, with source and date.

Who it is for

Who it is for, and when it does not make sense

It makes sense for

  • Industry associations that bring a segment together.
  • Companies that want to discuss market topics with qualified audiences.
  • Organizations that need to launch studies, positions or projects.
  • Those who see the event as part of the communication strategy.

It is probably not for

  • Those who only want to rent a venue and infrastructure.
  • Parties and social gatherings without content.
  • Those without a clear goal for the event.
  • Deadlines that do not allow a quality program to be built.

Where to start

How do the press, the market and AI see your company today?

The communication diagnostic shows the current situation and points to where to start, before any plan.

A reading of the contextClear prioritiesNo promise of results

Request a communication diagnostic

Frequently asked questions

Common questions about events

Have an event in mind?

Talk to MediaLink
Does MediaLink handle the entire production?
MediaLink handles concept, content, press and coverage, and coordinates partners specialized in production, technology and logistics.
What types of events does MediaLink organize?
Conferences, seminars and workshops, as well as promotional and corporate activations of different sizes.
Do you prepare the speakers?
Yes. Preparation may include individual coaching and media training.
How far in advance do we need to start?
It depends on the size. Larger events take months of preparation. The schedule is defined in the first conversation.
Where does it start?
With a conversation about the goal of the event and the audience you want to bring together.

Keep exploring

Services connected to events

What conversation does your sector need to have?

Tell us your idea. MediaLink will reply with a reading of format, audience and program.

Prefer to talk by phone? Call +55 11 2693-5919