Executive positioning for leaders with a consistent public voice
Executives are increasingly the permanent spokespeople of their organizations. MediaLink helps leaders define what to talk about, where and how, with consistency between the person and the company.
Definition
What is executive positioning?
It is bringing method to the public presence of those who lead.
The image of a leader and that of the organization influence each other. When an executive speaks clearly about the topics they master, the company gains a source. When they speak unprepared, or do not speak at all, the space stays empty.
The work does not create a character. It starts from what the person actually knows and thinks, chooses the topics where they have legitimacy and organizes the routine: articles, interviews, events and LinkedIn posts.
- Topics
- The subjects in which the leader has experience and something to add.
- Messages
- What to say about each topic, with facts and examples.
- Channels
- Press, events, articles and LinkedIn, depending on the audience.
- Routine
- A realistic calendar, compatible with the leader's schedule.
Nobody needs to talk about everything. They need to speak well about what they know.
New leader
Anyone taking on a leadership role needs to introduce themselves to the market and to the team.
A little-known leader
The company is well known, but nobody knows who runs it.
A LinkedIn profile without direction
Occasional posts, without a theme and unrelated to the strategy.
Head of an association
Those who represent a sector need clear and consistent positions.
Invitations to speak
Talks and interviews are increasing, and there is a lack of preparation and criteria to choose.
Exposure on a sensitive topic
The leader needs to speak out on a delicate subject.
Presence diagnostic
How the leader appears today in the press, in search, on LinkedIn and in AI answers.
Personal platform of topics and messages
Subjects, points of view and the limits of what will not be commented on.
Bylined articles
Support with topics, writing and editing, in the voice of the person who signs.
Preparation for interviews and talks
Guidance before each engagement and media training when appropriate.
LinkedIn routine
Calendar, formats and interaction criteria.
Follow-up
Periodic reading of presence, with source and date.
How it works
From diagnostic to measurement, in four steps
Executive positioning follows the MediaLink Method.
Diagnostic
Career, current presence and audience perception.
Strategy
Topics, messages, channels and calendar.
Execution
Articles, interviews, events and posts.
Measurement
Evolution of presence and course corrections.
It makes sense for
- Presidents, directors and founders.
- Heads of associations and institutions.
- Experts who are sources for the press.
- Leaders willing to devote time to their own communication.
It is probably not for
- Those who want to outsource opinions they do not have.
- Those looking for quick fame.
- Those who expect a guaranteed number of followers.
- Those who cannot review and approve what goes out under their name.
Where to start
How do the press, the market and AI see your company today?
The communication diagnostic shows the current situation and points to where to start, before any plan.
A reading of the contextClear prioritiesNo promise of results
Request a communication diagnosticFrequently asked questions
Common questions about executive positioning
Want to organize your public presence?
Talk to MediaLinkDoes MediaLink write on the executive's behalf?
Is the work only for LinkedIn?
Is this personal marketing?
What if the leader moves to another company?
Where does it start?
- Service
Media training
Preparation for interviews and for the digital world.
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- Service
Reputation management
For institutions and individuals.
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- Service
Content production
Articles, studies and support materials.
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- Service
Media relations
Leaders as sources for the press.
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Does the person leading your organization speak clearly about what they know?
Tell us about your situation. MediaLink will reply with a reading of the current presence and the next steps.