Media relations so your message reaches the right audience
MediaLink identifies the channels that matter to your company, organizes the messages and prepares the spokespeople. The work is carried out by professionals with newsroom experience, in Brazil and abroad.
Definition
What is media relations?
It is the professional relationship between an organization and the press, built on useful information, availability and respect for the journalist's work.
The work starts by understanding what the company needs to communicate and to whom. Then come the mapping of outlets, desks and journalists covering the subject, the definition of messages and the preparation of whoever will speak.
Press coverage cannot be bought or controlled. The decision to publish always belongs to the outlet. What a consultancy does is raise the quality of what the company offers: story ideas of public interest, sourced data and prepared spokespeople.
- Mapping
- Outlets, desks and journalists relevant to the sector and to the company's objectives.
- Messages
- What the company has to say, with data, context and checked sources.
- Press response
- Answering journalists' requests quickly and with correct information.
- Follow-up
- A reading of what was published and adjustment of the next actions.
The press looks for good sources. The work is to make your company one of them.
When it makes sense
Situations where media relations make a difference
The work rarely starts with a request for "press office" services. It starts with a concrete situation, such as these.
The company is little known
The sector knows the competitors, and your company barely appears in stories on the subject.
There is a relevant fact to communicate
A launch, investment, result, study or leadership change that deserves context.
The spokespeople are not prepared
Executives master the subject, but not the format of an interview.
The company only appears in negative news
There is no consistent presence at times when there is no crisis.
An organization needs to give the sector a voice
Associations and institutions that represent a segment and need a clear public position.
A global company arrives in Brazil
The local operation needs to understand the Brazilian press and be understood by it.
What it includes
What media relations work delivers
The scope is defined by the diagnostic. These are the most common areas.
Media mapping
Outlets, desks, journalists and digital channels covering the company's subject.
Key messages and tough questions
A document with what to say, how to say it and how to answer uncomfortable questions.
Press releases and statements
A press release is the text sent to the press. Each one goes out with the fact, context, sourced data and a contact.
Spokesperson preparation
Guidance before each interview and, when appropriate, full media training.
Press office
A point of contact for journalists, with quick replies and checked information.
Monitoring and reporting
Clipping (news monitoring) and a reading of what was published, with source and date.
How it works
From diagnostic to measurement, in four steps
Media relations follow the MediaLink Method, the same used in all of the consultancy's services.
Diagnostic
How the press covers the sector today, where the company appears and which topics it can legitimately occupy.
Strategy
Audiences, priority outlets, messages, spokespeople and a story calendar.
Execution
Contact with journalists, writing, interviews and day-to-day press response.
Measurement
A reading of what was published, with quality and context, and adjustment of the plan.
It makes sense for
- Companies and institutions with something relevant to say to the market and to society.
- Industry organizations that need a consistent public position.
- Global companies operating in Brazil that need a local reading.
- Leaders willing to talk to the press and to prepare for it.
It is probably not for
- Those who expect guaranteed coverage in exchange for a contract.
- Those who want to control what the journalist will write.
- Those who only want a volume of mentions, without relevance criteria.
- Those who cannot appoint an available spokesperson.
Where to start
How do the press, the market and AI see your company today?
The communication diagnostic shows the current situation and points to where to start, before any plan.
A reading of the contextClear prioritiesNo promise of results
Request a communication diagnosticFrequently asked questions
Common questions about media relations
The questions that come up most in first conversations.
Didn't find your situation? Tell MediaLink about it.
Talk to MediaLinkDoes MediaLink promise press coverage?
What is the difference between media relations and advertising?
Do I need media training before giving interviews?
Does the work include digital channels?
Where does the work start?
- Service
Digital PR and Data-Driven PR
Stories based on proprietary data, for the press and digital channels.
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- Service
Media training
Preparing spokespeople for interviews and for the digital world.
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- Service
Crisis prevention and management
Plans, messages and spokespeople ready before a crisis arrives.
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- Service
Content production
What to publicize, on which platform and in which format.
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Does your company have something to say to the press?
Tell us your situation. MediaLink will reply with a reading of what makes sense to communicate, to whom and through which path.