Digital and social media management with a presence integrated into strategy
MediaLink sets up and manages the presence of companies and institutions on social media and the web. Social media is treated as part of the communication strategy, not as an isolated front.
Definition
What is digital management?
It is the ongoing care of the organization's digital channels: what to post, how to respond and how to monitor.
Social media is at once a channel for information, for relationships and for risk. A badly answered comment can become a crisis. A good explanation can put an end to a rumor. That is why digital management needs to work together with press, reputation and crisis management.
The work does not start with choosing a network. It starts with knowing where the organization's audiences are and what they expect to find there.
- Presence
- Channels suited to the audiences, with complete and up-to-date profiles.
- Content
- Planned posts, in the language of each network and with checked sources.
- Engagement
- Replies to comments and messages, with defined criteria and tone.
- Monitoring
- Tracking of what is said about the organization and its sector.
Being on every network is not a strategy. Being present where your audience is, done well, is.
Profiles without a routine
The channels exist, but they post irregularly and without a plan.
Social media disconnected from communication
What goes out on social media does not match the press, events and positioning.
Unanswered comments
Questions and criticism go unanswered or get improvised replies.
Crisis risk
Sensitive topics circulate on social media without monitoring.
An organization with varied audiences
Members, the press, government and society follow the same profiles.
The Brazilian operation of a global company
Content translated from headquarters that does not speak to the local audience.
Channel diagnostic
Current presence, audiences, performance and comparison with the sector.
Digital presence plan
Channels, editorial line, frequency and tone of voice.
Content for social media
Texts, images and videos suited to each platform.
Engagement
Reply routine and criteria for sensitive cases.
Monitoring
Tracking of mentions and topics, with alerts for risks.
Reports
Periodic reading with data from the platforms themselves, with dates.
How it works
From diagnostic to measurement, in four steps
Digital management follows the MediaLink Method.
Diagnostic
Channels, audiences, content and risks.
Strategy
Where to be, what to post and how to respond.
Execution
Production, posting, engagement and monitoring.
Measurement
Indicators for each channel and adjustments to the plan.
It makes sense for
- Companies and institutions that treat social media as an official channel.
- Organizations that want to integrate digital, press and reputation.
- Industry associations with varied audiences.
- Those who need criteria to respond on sensitive topics.
It is probably not for
- Those who only want a fast increase in followers.
- Those who want to buy engagement.
- Those who expect immediate reach.
- Those who cannot approve content quickly.
Where to start
How do the press, the market and AI see your company today?
The communication diagnostic shows the current situation and points to where to start, before any plan.
A reading of the contextClear prioritiesNo promise of results
Request a communication diagnosticFrequently asked questions
Common questions about digital management
Want to review your organization's digital presence?
Talk to MediaLinkWhich networks should my organization be on?
Who replies to comments?
What about the website?
Where does it start?
- Service
Content production
What to publish, on which platform and in which format.
View the page
- Service
Executive positioning
Leaders with a consistent public presence.
View the page
- Service
Crisis prevention and management
Social media risks, with a prepared response.
View the page
- Service
AI reputation
What search engines and assistants say about the brand.
View the page
Does your organization's social media match its strategy?
Tell us about your situation. MediaLink will reply with a reading of the channels and the priorities.