MediaLink Ecosystem: reputation, search and production working together
In the age of collaboration, no company does everything on its own with the same quality. MediaLink brings together companies from the same group and specialized partners, with aligned methods, approaches and goals.
Definition
What is the MediaLink Ecosystem?
It is the way to gather specialists around a project, under a single coordination.
Specialized companies of recognized quality have always been part of MediaLink's projects. They complement the consultancy's work and expand the options offered to each client.
The ecosystem fosters collaboration, increases possibilities, stimulates creativity and speeds up delivery. For the client, there is still a single point of contact.
- Group
- MediaLink is part of a group of integrated companies, together with Flowup Agency.
- Partners
- Companies specialized in events, awards, publications and video.
- Alignment
- Methods, approaches and goals agreed before each project.
- Coordination
- MediaLink is accountable for the whole.
Collaboration expands what is possible. The ecosystem brings together specialists with aligned methods.
The group
Reputation and search in the same group: MediaLink and Flowup
Two companies with different specialties and work that fits together.
Reputation, press and events
Corporate communications consultancy founded in 1998. It handles strategy, reputation, media relations, content, crises, events and media training.
Search, artificial intelligence, technology and brand
Digital marketing agency that handles SEO, presence in AI answers, website development and brand identity.
AI reputation
MediaLink handles the messages and the journalistic sources. Flowup handles the technical side that helps search engines and AI assistants understand the brand.
Digital PR and Data-Driven PR
Proprietary data becomes a story for the press and a reference page on the website.
Website and press room
The corporate website and the area for journalists, with official information that is easy to find.
Brand and presentations
Visual identity and presentations consistent with the organization's messages.
Specialized partners
Partners in delivered projects
Companies that work with MediaLink on video, events, publications and awards.
Video and live broadcasts
Propano Filmes
For corporate videos and live streams, remote or in studio, MediaLink has worked since 2012 with Propano Filmes, a production company run by visual communication specialist Marcelo Chermont. Propano uses state-of-the-art resources for the technical production of in-person, hybrid or remote events, including a mobile unit for live satellite broadcasts from the field.
From 2019 to 2021, Propano worked with MediaLink on the production of the weekly program PainelWW, anchored by journalist William Waack, a finalist among the best news programs of 2021 at the APCA, the São Paulo Association of Art Critics. PainelWW ended when Waack was hired by CNN Brasil.
From 2021 to 2023, Propano also handled the technical production of the weekly program “4 Ases”, which brought together, in different line-ups, the renowned jurist, columnist and author Walter Maierovitch; economist Humberto Casagrande, CEO of the Company-School Integration Center (CIEE); former foreign correspondent and global affairs specialist Moisés Rabinovici; political analyst Ibsen Costa Manso; Aluizio Falcão Filho, publisher of the business and economics portal Money Report; and award-winning cartoonist Eduardo Baptistão.
Corporate events
55 Eventos
For events of every type and size, MediaLink has worked since 2009 with 55 Eventos, a company led by corporate events specialist Andresa Lenzi, which handles structural and operational aspects under MediaLink's supervision. Together with 55 Eventos, MediaLink organizes conferences, seminars, conventions, trade show participation, product launches, point-of-sale activations, hospitality suites and custom activations anywhere in Brazil.
Events delivered include several editions of the Ethanol Summit for the Brazilian Sugarcane and Bioenergy Industry Association (UNICA), considered one of the world's leading events focused on renewable energy; two editions of UNICA Fórum, which in 2018, for the first time, brought together eight presidential pre-candidates on the same day; and two editions of the main annual event on the biofuels market held by the Brazilian Vegetable Oil Industry Association (Abiove), in 2025 and 2026, the latter co-hosted by the Brazilian Petroleum, Gas and Biofuels Institute (IBP).
Publications
Editora Camarinha
For publications, brochures and printed materials of every kind, MediaLink has partnered since 2003 with Editora Camarinha, founded by Pindaro Camarinha, former art director at Editora Abril, who was responsible for the layout and visual development of the magazines Veja and Exame at the height of both publications. Camarinha specializes in high-quality targeted publications for clients such as Bradesco, Cosan, Raízen, UNICA and Lide.
For the American Chamber of Commerce for Brazil (Amcham), Camarinha worked with MediaLink on the redesign and national relaunch of the monthly magazine Update. Also with MediaLink, Camarinha developed the official magazine distributed at every edition of the Ethanol Summit, the major event held every two years by UNICA. Books, annual reports and other products, printed or digital, are also among Camarinha's specialties.
Awards
RP Consultoria
Founded in 1992 in Rio de Janeiro by journalist Rui Portilho, RP Consultoria is the only Brazilian agency specialized in creating and developing merit recognition programs. For 23 consecutive editions, it conceived and ran the most important merit award in Brazilian journalism, the Esso Journalism Award, held for Esso Brasileira de Petróleo. Now led by Fernando Portilho, RP has created and implemented twelve other journalism awards for companies and organizations with national reach.
Together with MediaLink, it developed the TOP Etanol Award for Projeto AGORA, led by the Brazilian Sugarcane and Bioenergy Industry Association (UNICA), an award held for five years and listed by the newsletter Jornalistas & Cia among the ten main awards available to journalists in Brazil. Also with MediaLink, in 2026 it developed the first edition of the CIEE Journalism Award, dedicated to news stories about the world of work. Beyond journalism awards, RP has developed merit awards in technological innovation, academic work, photography, personalities and success stories.
Diagnostic
MediaLink identifies what the project needs and which specialties will be required.
Project team
The right partners are invited, with defined roles.
Aligned method
Goals, messages and deadlines are agreed with everyone before the start.
A single point of contact
MediaLink coordinates the whole and is accountable for delivery.
Frequently asked questions
Common questions about the ecosystem
Want to know how the ecosystem can work on your project?
Talk to MediaLinkDo I need to hire each partner separately?
What is the relationship between MediaLink and Flowup?
Can I work with MediaLink alone?
How are partners chosen?
Which specialties does your project need to bring together?
Tell us about your situation. MediaLink will reply with the combination of services and partners that makes sense.