Crisis prevention and management to respond quickly, with facts and method
In the digital age, a negative situation spreads in minutes. MediaLink helps prevent foreseeable crises and face the ones already under way, with a plan, messages and spokespeople ready.
Definition
What is communication crisis management?
A crisis is any situation that threatens the trust of an organization's audiences and requires a fast response.
Most of the work happens beforehand. Mapping the risks and defining who decides, who speaks and what to say in the first hours reduces improvisation when a problem appears.
The landscape has changed. Beyond accidents, recalls and complaints, organizations deal with rumors on social media, disinformation and deepfakes (fake videos and audio made with artificial intelligence). The plan needs to anticipate these cases.
- Prevention
- Risk map, scenarios and responses prepared in advance.
- Readiness
- Crisis committee, decision flow, messages and trained spokespeople.
- Response
- Leading communication during the crisis, with verified facts.
- Recovery
- Assessment of what happened and rebuilding of trust.
A crisis does not announce itself. The plan needs to be ready beforehand.
The company has no crisis plan
Nobody knows who decides, who speaks and what to say in the first hours.
A crisis is under way
The situation has reached the press or social media and needs an organized response.
Rumors or disinformation
False information about the company is circulating and gaining reach.
Fake content made with AI
Manipulated video, audio or images involve the brand or its executives.
High-risk sector
Operations with environmental, health, financial or regulatory impact.
After the crisis
It is time to assess the response and fix what failed.
Risk map
The most likely and most serious scenarios, with warning signs.
Crisis manual
Decision flow, roles, contacts and statement templates.
Messages and positions
Texts prepared for the press, social media, employees and authorities.
Spokesperson preparation
Crisis-specific training, with interview simulations.
Monitoring
Tracking of the press and social media to identify early signs.
Post-crisis report
What happened, how the organization responded and what to change.
Diagnostic
Risks, history, weak points and current level of readiness.
Strategy
Crisis plan, committee, messages and spokespeople.
Execution
Training, simulations and leading communication when the crisis happens.
Measurement
Assessment of the response and update of the plan.
It makes sense for
- Companies and institutions that want to be prepared before a problem arises.
- Organizations facing a crisis that need experienced guidance.
- Sectors with high public or regulatory exposure.
- Leaders willing to respond with transparency.
It is probably not for
- Those who want to deny proven facts.
- Those who expect the crisis to go away without a response.
- Those who only want to take posts down.
- Those who cannot involve leadership in decisions.
Where to start
How do the press, the market and AI see your company today?
The communication diagnostic shows the current situation and points to where to start, before any plan.
A reading of the contextClear prioritiesNo promise of results
Request a communication diagnosticFrequently asked questions
Common questions about crisis management
Facing an urgent situation?
Talk to MediaLinkDoes MediaLink handle crises already under way?
Is it possible to avoid every crisis?
What is a crisis manual?
How do you deal with deepfakes and disinformation?
Where does it start?
- Service
Crisis spokesperson training
Simulations and preparation for those who will speak.
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- Service
Reputation management
Trust built before and after the crisis.
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- Service
Media relations
Press support with correct information.
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- Service
Internal communication
Employees informed before they hear it from the press.
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Does your organization know what to do in the first hours of a crisis?
Tell us about your situation. MediaLink will reply with a reading of the risks and the preparation needed.