Digital PR and Data-Driven PR for stories born from your own data
PR stands for public relations. In digital PR, work with the press includes portals, newsletters, podcasts and video channels. In Data-Driven PR, the story starts from data only your organization has.
Definition
What are digital PR and Data-Driven PR?
They are two developments of media relations: one widens the channels, the other changes the raw material.
Digital PR recognizes that news circulates in more places. Beyond newspapers, radio and TV, there are specialized portals, newsletters, podcasts and content creators covering entire sectors.
Data-Driven PR starts from a simple fact: journalists need new facts. An organization that gathers reliable data about its market and presents it with a clear method offers something worth a story. The work is done with Flowup Agency, which handles data analysis and search presence.
- Data
- A proprietary survey, study or indicator, with method and date.
- Story pitch
- The angle that makes the data relevant to each outlet's audience.
- Distribution
- Outlets and digital channels suited to the topic.
- Record
- A dedicated page with the full study, to serve as a source.
Everyone has an opinion. Reliable data is rarer, and the press knows it.
The company has data nobody uses
Internal databases, surveys and indicators that never became public information.
The sector lacks figures
Journalists look for market data and cannot find a source.
An association that represents a segment
Associations with access to aggregate data from their members.
Stories that spark no interest
Press releases only cover the company's own news.
Weak presence in digital channels
The company appears in traditional press, but not on the sector's portals.
AI reputation
Studies with stated methods and sources record correct facts about the sector on pages these tools consult.
Survey of available data
What the organization already has and what can be collected.
Method and validation
Scope, period, sample and limits of the data, clearly described.
Study and press release
A text for the press and a page with the full study.
Relationship with outlets
Pitching the story to journalists and channels that cover the topic.
Reference page, with Flowup
Publication of the study on the website, prepared for search and AI.
Coverage report
What was published, where and when, with source.
Diagnostic
Available data, sector topics and press interest.
Strategy
Study to produce, story angles and priority outlets.
Execution
Analysis, writing, publication and contact with journalists.
Measurement
Coverage recorded with source and date, and lessons for the next study.
It makes sense for
- Companies and associations with proprietary data about their market.
- Organizations that want to be a source for the sector's press.
- Those already doing media relations who are looking for stronger stories.
- Those who accept disclosing the method along with the result.
It is probably not for
- Those who want figures without method or source.
- Those who expect guaranteed publication.
- Those who intend to disclose only favorable data, hiding the scope.
- Those who cannot share any data.
Where to start
How do the press, the market and AI see your company today?
The communication diagnostic shows the current situation and points to where to start, before any plan.
A reading of the contextClear prioritiesNo promise of results
Request a communication diagnosticFrequently asked questions
Common questions about digital PR and Data-Driven PR
Have data that could become a story?
Talk to MediaLinkDoes my company need to commission a survey?
Does MediaLink promise publication?
How is it different from a regular press release?
Can sensitive data be protected?
Where does it start?
- Service
Media relations
The foundation of working with journalists.
View the page
- Service
AI reputation
How AI assistants describe your brand.
View the page
- Service
Content production
Studies, articles and support materials.
View the page
- Company
Ecosystem
MediaLink and Flowup in the same group.
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Does your organization have data the market needs to know?
Tell us about your situation. MediaLink will reply with a reading of what could become a story.