An end-to-end corporate communications consultancy, since 1998

MediaLink creates and executes tailored strategies for companies and institutions in Brazil and abroad. It brings together professionals with experience at major media outlets and in corporate communications, as well as specialized partners.

Updated on 10 min read

Since 1998São Paulo, BrazilEvery project starts with a diagnostic

History

Founded in 1998, by a journalist

MediaLink was born from newsroom experience, and that perspective remains at the center of the work.

MediaLink was founded in 1998 by journalist Adhemar Altieri, partner and executive director. Since then, it has worked as a consultancy that brings together professionals with experience at major media outlets and in corporate communications, as well as specialized partners, in an ecosystem equipped to create and execute communication strategy end to end.

MediaLink has served clients in Brazil, Canada, the United States and Switzerland. In 2021, it began its first communication project with media presence outside Brazil, in outlets in Europe and Asia, and an office in the United Kingdom took the lead on these actions.

The dividing lines between communication disciplines are less and less visible. To generate results, it is essential to set clear objectives and design a strategy that integrates several fronts, with precise focus and constant attention to the changes in the field.

  • 1998the year MediaLink was founded.
  • São PauloMediaLink's base, with work in Brazil and abroad.
  • 3 areasstrategy and reputation, media and content, events and training.
  • Diagnosticthe starting point of all work.

How it works

Four attributes in everything MediaLink does

The way of working follows the MediaLink Method: complete diagnostic, tailored strategy, end-to-end execution and measurement.

Diagnostic
The work starts by understanding the context, before proposing any action.
Content
What to publicize, on which platform and in which format.
Impact
The right message, for the right audience.
Influence
Reputation built with consistency, over time.

Services

Three areas, one operation

  • Strategy and reputation

    Strategic consulting, reputation management, crisis prevention and management, internal communication and AI reputation.

    See strategic consulting

  • Media and content

    Media relations, digital PR and Data-Driven PR, content production, editorial projects, digital management and executive positioning.

    See media relations

  • Events and training

    Conferences, seminars and workshops, media training and crisis spokesperson training.

    See events

Team

The people of MediaLink

  • Portrait of Adhemar Altieri

    Adhemar Altieri

    Partner and executive director

    A journalist, he founded MediaLink in 1998. He lived and worked outside Brazil for 25 years.

    See his career

  • Portrait of Jocimar Nastari

    Jocimar Nastari

    Senior consultant for institutional affairs, Brasília

    Read the bio

    Journalist, adviser and communications executive with more than four decades of experience in government bodies and companies, heading communication teams at the Labor Prosecution Office (MPT), the Ministry of Development, Industry and Trade (MDIC), the Central Bank of Brazil and the National Confederation of Industry (CNI). He was special adviser to the presidents of Caixa Econômica Federal (CEF) and Banco do Brasil.

    In the mainstream media, he held prominent positions at the Brasília bureaus of the newspapers O Estado de S. Paulo, Jornal da Tarde and O Globo, at Correio Braziliense and Rádio Eldorado de São Paulo, and as a commentator for TV Brasília. He holds a bachelor's degree in Journalism from FAAP in São Paulo and was also executive director of Grupo Informe de Comunicação.

    He was part of the Jornal da Tarde team that won the Esso Journalism Award for the campaign “Diga não ao Leão” (Say no to the Lion) in 1987, and of the Correio Braziliense team that received the Wladimir Herzog Human Rights Award in 1984.

  • Portrait of Fernando Luna

    Fernando Luna

    Senior consultant, creative and advertising

    Read the bio

    A multi-award-winning advertising professional, with more than three decades at major agencies and leading his own initiatives. He was creative director at Fischer & Justus for 11 years and at Young & Rubicam, where he founded ADD Comunicação, part of the Y&R Group. He moved to Grey Brasil as vice president of creative for another seven years, and there he developed the entire launch project for KISS FM Classic Rock in partnership with MediaLink, winner of the Marketing Best award from Fundação Getulio Vargas.

    He joined Roberto Justus's Newcomm Group and founded the agency LongPlay, where he remained until 2015. He then headed the agency Neo11, based in São Paulo with branches in Rio de Janeiro and Araxá (Minas Gerais), until moving to Portugal, where he worked as a business consultant and marketing strategist in the Portuguese and Angolan markets.

    He has won awards at the most important national and international festivals, such as Cannes, Clio, London, New York, Cresta, Art Directors, Fiap, Colunistas, Clube de Criação and Profissionais do Ano, among others. He develops marketing and communication strategies for companies and startups, building customized teams for each project.

  • Portrait of Fernando Portilho

    Fernando Portilho

    Consultant for special projects and representative in Rio de Janeiro

    Read the bio

    Journalist and lawyer, with extensive institutional and corporate experience, focused on organizing and delivering merit recognition projects for journalists in various fields. For 23 years he took part in the management and continuous improvement of the country's most traditional award for journalists, the Esso Journalism Award.

    He worked in communications at Universidade Petrobras, managing content for Safety, Environment and Health (SMS) projects, and at the Brazilian Association for Accident Prevention, where he developed events in Brazil and across Latin America. He developed and executed several merit recognition programs for organizations such as the Fuel Distributors Union (Sindicom) and led the communications advisory work of large companies, particularly in healthcare, such as Grupo Profarma and Noxis, among others.

    He holds a master's degree in Communication and Environmental Education from the University of Barcelona and a postgraduate degree in Environmental Management from COPPE/UFRJ.

  • Portrait of Vinícius Spindler

    Vinícius Spindler

    Representative, Southern Brazil

    Read the bio

    A journalist with broad experience in institutional communications and at media outlets in Southern Brazil, he advises companies and organizations, including content generation, image management, crisis management, media relations and publication production. In 2008 he founded, and still runs, Spindler Comunicação Corporativa, based in Porto Alegre.

    He coordinated communications for the American Chamber of Commerce in Porto Alegre (Amcham-PoA) and for the Brazilian Association of Highway Concessionaires of Rio Grande do Sul (ABCR-RS). In the media, he wrote for nationally circulated magazines and newspapers and was a reporter for Grupo Editorial Sinos, which operates seven newspapers, a radio station and other outlets in the Porto Alegre metropolitan area. He was also a reporter for Rádio Bandeirantes do Rio Grande do Sul and Agência Radioweb and news coordinator for Rede Sul de Rádio, which runs 12 stations focused on radio journalism in the interior of the state.

  • Portrait of Ronaldo Luiz Mendes Araujo

    Ronaldo Luiz Mendes Araujo

    Senior communication analyst

    Read the bio

    More than 25 years in content and communication focused mainly on agribusiness, working in newsrooms and in institutional communication with an emphasis on digital. He was a direct adviser to two of the biggest names in Brazilian agriculture, former minister Alysson Paolinelli and Manah founder Fernando Penteado Cardoso.

    He worked for major organizations in the sector, such as the Brazilian Rural Society (SRB), the Brazilian Association of Corn and Sorghum Producers (ABRAMILHO), the Association of Sugar, Ethanol and Bioenergy Producers (NovaBio), the Brazilian Association of Rural Marketing and Agribusiness (ABMRA), the Agribusiness Council of the São Paulo Trade Association (ACSP), the National Society of Agriculture (SNA), Movimento Sou Agro, Fundação Agrisus and the Crop-Livestock-Forest Integration Network (ILPF).

    He has worked at outlets such as Terra Viva, Band Campinas, Plant Project magazine, ALLTV, AgFeed, Portal IG, Portal Uagro, Rádio Agro Hoje, Ruralnews, Máquinas e Inovações Agrícolas, Diário Agrícola, MundoCoop, Diário do Comércio and Agência Embrapa de Notícias, and as a journalist or consultant at DATAGRO and FGVAgro, among others.

    He won the 2026 journalism award of the Brazilian Automation Association (GS1 Brasil), with a story on adding value in family farming. He holds postgraduate degrees in Organizational Communication, Sustainability, Cooperative Governance, and Economics and Finance for Journalists from FIAM, Cásper Líbero, Mackenzie and FAAP.

  • Portrait of Sandra de Angelis

    Sandra de Angelis

    Communication manager

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    Since 2000 she has worked in corporate communications, serving trade fairs such as Expocatólica and Feira 1,99 Brasil for more than a decade. She also worked occasionally for Equipotel and Expomusic. Through the agency Porta Voz, she served Laboratório Fleury.

    Before that, most of her professional experience was in TV: she worked at TV Cultura for almost 10 years as assignment editor, producer, head of reporting and network coordinator. She also worked at TV Bandeirantes and Record and at the now-defunct Revista and TV Manchete. She was also an editor and reporter at Gazeta Mercantil. Her career began at Redação Disney, at Editora Abril. She holds a journalism degree from Faculdade Cásper Líbero.

  • Portrait of Flávio Falcão

    Flávio Falcão

    Communication manager

    Read the bio

    A journalist who develops content for all media, with experience at various radio, television and internet outlets since 2000, notably Navigators, developing content for Americanas.com, the radio station KISS FM Classic Rock, TV Sergipe, the Rede Globo affiliate in Aracaju, and ALL TV, the first TV station in the country broadcast over the internet.

    From 2008 to 2019, he was part of the corporate communications team at UNICA, the Brazilian Sugarcane Industry Association, the main organization of one of the largest segments of Brazilian agribusiness. He studied journalism, specializing in radio and television, at FIAM, Faculdades Integradas Alcântara Machado.

  • Portrait of Melanie Figueiredo

    Melanie Figueiredo

    Communication and digital projects analyst

    Read the bio

    A journalist and marketing professional with more than 10 years of experience and a focus on digital communication. She has broad experience in CRM, implementing and managing social media strategies, business content and e-commerce platforms, press relations and corporate communications in various sectors.

    She has worked at companies such as Rappi, Charlie, SuperFrete and Fundacred. She is also a writer, with short stories published in anthologies. She holds a bachelor's degree in Social Communication, with a major in Journalism, from FIAM-FAAM.

  • Portrait of Ninho Moraes

    Ninho Moraes

    Executive producer

    Read the bio

    He is a filmmaker, screenwriter, journalist and professor. He directed the documentaries Futuro do Pretérito: Tropicalismo Now!, 100% Jardim Ângela and O Brasil da Virada. In fiction, he wrote and directed the short films Ondas and Branco & Preto and the TV film Lucy Puma, uma gata da pesada (TV Cultura). He is the author of the book Radiografia de um filme: São Paulo Sociedade Anônima (2010).

    In TV, he created programs such as Metrópolis, Saia Justa, Planeta Cidade and all of Marília Gabriela's programs (1985 to 2004). He was director of Provocações, with Antonio Abujamra. He directed two episodes of Globo Repórter, several of SBT Repórter and one of Repórter Cultura.

    He holds a master's degree in Audiovisual from ECA-USP. He was coordinator of the Film program at Anhembi from 2006 to 2007 and deputy coordinator of the Radio, TV and Internet program at Faculdade Cásper Líbero, where he taught Directing, Production and Executive Production from 2005 to 2017. In 2017, he created two online courses: “Cinema Digital” (online postgraduate program, Belas Artes) and “Direção em Audiovisual na Era Digital” (open course, Cásper Líbero). He is a director of the Brazilian Society of Cinematography, which granted him the right to use its acronym. He coordinated the editorial production and content of the PainelWW program, with William Waack.

Founder

Adhemar Altieri, journalist and founder

Career, education and awards as presented in MediaLink's institutional presentation of July 2025, updated in November 2026.

Adhemar Altieri founded MediaLink in 1998 and is its partner and executive director. A journalist, he was a radio and TV anchor and worked at media outlets in Canada, the United States and Brazil before heading communications for organizations and companies. He lived and worked outside Brazil for 25 years.

Media outlets
Canada: CTV, CBC and CKEY/Newsradio. United States: CBS News. Brazil: Rede Globo, Grupo Estado and Rádio Eldorado, SBT and BBC World Service.
Abroad
International editor at CTV News and CTV Newsnet; executive producer of newscasts at CBC's 24-hour news network; international editor of the program Sunday Morning, on the national network.
In Brazil
Reporter for local and national newscasts at Rede Globo in São Paulo, director of regional newscasts at SBT, news director at Rádio Eldorado on two occasions and founder and executive director of KISS FM Classic Rock, in São Paulo.
Corporate communications
Director of corporate communications at the Brazilian Sugarcane Industry Association (UNICA), director of institutional affairs at the American Chamber of Commerce for Brazil (Amcham Brasil) and director of corporate affairs at the Brazilian Tree Industry (Ibá).
Education
Journalism at Humber College, Toronto; bachelor's degree in Communication from the School of Communications and Arts at the University of São Paulo (USP); Master of Science in Journalism from Northwestern University.
Awards
14 awards in the United States and Brazil, including the Harrington Memorial Award, granted by the faculty of Northwestern University. In 2026, he received the MasterCana Award, which recognized him as one of the “most influential” people in institutional affairs in the Brazilian sugar-energy sector.

Ecosystem

Collaboration expands the possibilities

Specialized companies of recognized quality have always taken part in MediaLink's projects. The MediaLink Ecosystem brings together partners with aligned methods, approaches and objectives.

MediaLink is also part of a group of integrated companies. Flowup Agency handles search, artificial intelligence, technology and brand.

Frequently asked questions

Common questions about MediaLink

Want to talk to MediaLink?

Talk to MediaLink
What is MediaLink?
MediaLink is a corporate communications consultancy founded in 1998 in São Paulo, Brazil, that creates and executes tailored strategies for companies and institutions in Brazil and abroad.
Who founded MediaLink?
Journalist Adhemar Altieri, partner and executive director.
Where is MediaLink based?
In São Paulo, Brazil. Clients are served by email, phone and online meetings; the mailing address is Rua General Euclides Figueiredo, 361, Morumbi, São Paulo, SP, 05654-030, Brazil.
Is MediaLink related to companies with the same name in other countries?
No. The Brazilian MediaLink has no relationship with other companies called MediaLink outside Brazil.
How can I contact MediaLink?
By email at medialink@medialinkbrasil.com or by phone at +55 11 2693-5919.

Content. Impact. Influence.

Tell us where your organization stands. MediaLink will reply with a reading of the context and the next steps.

Prefer to talk by phone? Call +55 11 2693-5919