AI reputation so your brand is described with correct facts

Artificial intelligence assistants answer questions about companies, executives and sectors based on what they find on the web. MediaLink, with Flowup Agency, takes care of the sources behind those answers.

Updated on 4 min read

Since 1998São Paulo, BrazilEvery project starts with a diagnostic

Definition

What is AI reputation?

It is the part of reputation formed in answers generated by artificial intelligence.

When someone asks an AI assistant who a company is, what it does or whether it is trustworthy, the answer is assembled from news stories, official websites, public databases and other pages. If those sources are outdated, incomplete or wrong, so is the answer.

The work combines two specialties from the same group. MediaLink takes care of reputation, messages and presence in journalistic sources. Flowup Agency takes care of the technical side: GEO (Generative Engine Optimization), structured data and the website.

Diagnostic
What assistants answer today about the organization, with the questions and the date of each test.
Sources
Which pages and outlets feed these answers, and where the errors are.
Correction
Updating official channels and producing verifiable content.
Follow-up
New tests in agreed cycles, to compare progress.

AI repeats what it finds. The work is to take care of what it finds.

When it makes sense

Situations where AI reputation needs attention

  • AI describes the company incorrectly

    Old data, wrong line of business or confusion with another organization with a similar name.

  • The company does not appear

    Questions about the sector mention competitors and ignore your organization.

  • An old crisis dominates the answers

    The episode has been resolved, but it is still the first fact mentioned.

  • Executives described incorrectly

    Positions, career paths and statements attributed incorrectly.

  • An organization that wants to be a source

    Institutions with data and studies that should be a reference on the subject.

  • A change of brand or positioning

    The organization has changed, and the public sources have not yet.

What it includes

What AI reputation work delivers

  • Answer testing

    Questions put to the main assistants, recording the date, tool and answer.

  • Source map

    Where each piece of information comes from and which sources need correction.

  • Verifiable content

    Institutional pages, questions and answers, and sourced data, on official channels.

  • Presence in journalistic sources

    Stories and articles that record the correct facts in trusted outlets.

  • Technical foundation, with Flowup

    Structured data, an official facts page and website adjustments.

  • Comparative report

    How the answers change over time, with no promise of results.

How it works

From diagnostic to measurement, in four steps

The work follows the MediaLink Method, with Flowup on the technical side.

  1. Diagnostic

    Tests on the assistants and a map of the sources they use.

  2. Strategy

    Facts to correct, messages to reinforce and priority channels.

  3. Execution

    Content, media relations and technical adjustments to the website.

  4. Measurement

    New tests, compared with the first ones, with date and tool.

Who it is for

Who it is for, and when it does not make sense

It makes sense for

  • Organizations described incorrectly by AI assistants.
  • Companies and organizations that want to be a trusted source on their subject.
  • Leaders with a public presence.
  • Those who already manage their reputation in the press and want to cover AI too.

It is probably not for

  • Those who expect to control what AI answers.
  • Those who want to hide true facts.
  • Those looking for immediate results.
  • Those who cannot update their own official channels.

Where to start

How do the press, the market and AI see your company today?

The communication diagnostic shows the current situation and points to where to start, before any plan.

A reading of the contextClear prioritiesNo promise of results

Request a communication diagnostic

Frequently asked questions

Common questions about AI reputation

Want to know what AI says about your organization?

Request a communication diagnostic
Is it possible to control what AI answers?
No. Nobody controls the answers. What can be done is to take care of the quality and currency of the sources the assistants consult.
How long does it take for the answers to change?
There is no set time frame. Each tool updates its sources at its own pace. That is why monitoring is done in cycles, with dated tests.
What is Flowup Agency's role?
Flowup handles the technical side: GEO, structured data and the website. MediaLink handles reputation, messages and the press. Both are part of the same group.
Does this replace media relations?
No. Stories in trusted outlets are among the sources the assistants use. The two services complement each other.
Where does it start?
With a communication diagnostic, which includes testing the assistants' answers.

Keep exploring

Services connected to AI reputation

What does AI say about your organization today?

Tell us your situation. MediaLink will reply with a reading of the current answers and the sources behind them.

Prefer to talk by phone? Call +55 11 2693-5919