Conferences, seminars and awards, corporate communications projects and owned media, from 2001 to 2026. Each project shows the period, MediaLink's role, the partners and, when available, photos.
Since 1998São Paulo, BrazilEvery project starts with a diagnostic
Events
Conferences, seminars and awards
1st CIEE Journalism Award
CIEE · 2026
An award developed in 2026 for the Company-School Integration Center (CIEE), in partnership with RP Consultoria, which specializes in structuring merit recognition projects. It was created to recognize quality journalism published in the state of São Paulo about the changes and disruptions affecting the world of work, with special attention to young people's access to their first job.
In its first edition, the project attracted 131 entries and awarded four stories in the categories Print, Radio/Podcasts, Web Journalism and TV Journalism, based on the assessment of a jury of renowned journalists. The authors of the winning stories received R$ 10,000, and one of them was chosen as the winner of the CIEE Journalism Grand Prize.
The project lasted six months and included Flowup Agency, which developed and maintained the official website.
Seminars organized in 2025 and 2026 for the Brazilian Vegetable Oil Industry Association (Abiove) and, from the 2026 edition on, also for the Brazilian Petroleum, Gas and Biofuels Institute (IBP). The events were held at the main auditorium of Fundação Getulio Vargas (FGV) in São Paulo, attended by executives, experts and researchers from the biofuels sector, as well as government officials and members of Congress.
A project carried out in partnership with 55 Eventos for operational and structural aspects, with all promotion, event hosting and overall supervision handled by MediaLink.
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FenaBio 2025 and 2026
RX Global · 2025 and 2026
Launched in 2025, FenaBio is considered the world's largest seminar focused exclusively on all types of bioenergy. Lasting two days, FenaBio takes place during the traditional Fenasucro & Agrocana, the world's largest trade fair dedicated to bioenergy, held in Sertãozinho, São Paulo state, by the multinational events organizer RX Global.
At the inaugural edition and again in 2026, MediaLink was responsible for curating the event, defining titles, topics and more than 70 participants for twelve panels and two keynote talks.
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Ethanol Summit
UNICA · 2009 to 2019
From 2007 to 2019, the Ethanol Summit was the largest conference focused on the Brazilian and global sugar-energy sector, developed for the Brazilian Sugarcane and Bioenergy Industry Association (UNICA) and held every two years. Each edition drew more than 1,200 delegates from Brazil and many other countries, with about 120 panelists and speakers over two days, including industry and business leaders, experts, researchers and government officials.
The main speakers on the Summit stage included former US President Bill Clinton (2009); entrepreneur, investor and Sun Microsystems founder Vinod Khosla (2011); Geoff Cooper, CEO of the US Renewable Fuels Association; and Mark Miles, CEO of IndyCar, who took part live from Indianapolis.
MediaLink organized every edition of the event from 2009 on, initially in partnership with 55 Eventos and, from 2015 on, with the multinational MCI Group for organizational and structural aspects. Every edition organized by MediaLink had journalist William Waack as anchor.
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UNICA Fórum
UNICA · 2016 and 2018
A one-day conference conceived by MediaLink in 2016 for the Brazilian Sugarcane and Bioenergy Industry Association (UNICA), with business leaders, experts and government officials taking part in panels and plenary sessions. The 2018 edition, for the first time, hosted eight pre-candidates in that year's presidential election.
Both editions were held at the main theater of the World Trade Center in São Paulo, in partnership with 55 Eventos for operational aspects.
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TOP Etanol Award
Projeto AGORA · five editions
An award created as part of the award-winning Projeto AGORA to recognize journalists, technological innovations, academic work and photography focused on the sugar-energy sector. The project was developed in partnership with RP Consultoria, which specializes in merit recognition and was responsible, for 23 years, for developing and organizing the traditional Esso Journalism Award.
TOP Etanol was selected by the publication Jornalistas & Cia among the ten main journalism awards in Brazil. It had five editions and welcomed special guests at its award ceremonies, including Marina Silva, then a presidential candidate (2010), former president Luiz Inácio Lula da Silva (2011) and Eduardo Campos, then governor of Pernambuco (2013).
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CTC Biotechnology Event
CTC · 2017
An event held by MediaLink in partnership with 55 Eventos for the Sugarcane Technology Center (CTC), on new research and biotechnology trends in the sugarcane sector. It took place in May 2017 in São Paulo, with more than 100 business leaders representing the sector's main companies and several speakers from Brazil and abroad.
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Corporate communications
Corporate communications projects
Projeto AGORA
UNICA and sector associations · 2008 to 2014
From 2008 to 2014, UNICA led an effort that brought together several companies and associations representing the sugar-energy sector in various Brazilian states, in an institutional initiative that worked on several fronts to show the sector's practices and its impact on the communities where it operates.
Among AGORA's main components was an educational program taken to public schools, which involved 900,000 students from more than 13,000 schools across Brazil. Due to demand from schools all over the country, the material produced in partnership with Editora Horizonte Geográfico was digitized, made available for download and used by hundreds of additional schools.
The development of Projeto AGORA was led and coordinated by MediaLink and, for the first time ever, it won the main recognition for communication projects in Brazil, the Aberje Award, from the Brazilian Association of Business Communication. Then in its 33rd edition, the award to Projeto AGORA was the first time the Aberje Award was won by a group of institutions rather than a single company.
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UNICA corporate communications
UNICA · 2007 to 2014
Corporate communications project for the Brazilian Sugarcane Industry Association (UNICA), developed and carried out from 2007 to 2014, with great impact and repercussion in Brazil and abroad. Actions included engaging agencies in Washington and Brussels to support UNICA's institutional work to reduce or eliminate import tariffs and other barriers against Brazilian ethanol.
During this period, a campaign led by UNICA had every fuel station in the country replace the word “álcool” (alcohol) on the pumps with “etanol” (ethanol), the correct name used worldwide. The accelerated transition from manual to mechanized harvesting, leading to the end of burning in the cane fields, and the strong growth of flex-fuel vehicles were equally important aspects of the period.
Among other initiatives, UNICA produced a booklet detailing the importance of using ethanol, which was placed in the glove compartment of every flex-fuel car made by Volkswagen, Fiat, General Motors and Ford. More than two million booklets were placed in vehicles, in addition to extra batches distributed through dealerships. All communication and event work during the period was led by MediaLink.
Reproduced from G1
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Amcham Brasil corporate communications
Amcham Brasil · 2005 to 2007
From 2005 to 2007, after an extensive reorganization and restructuring of the organization, the American Chamber of Commerce for Brazil (Amcham Brasil) revised all of its corporate communications, work conceived and implemented by MediaLink. During this period, coverage was introduced for the activities of the dozens of strategic committees operating in every city where Amcham is present, which previously had no external visibility.
Coverage by in-house teams of journalists also included Amcham's many events, the redesign of the monthly magazine Update (in partnership with Editora Camarinha), which began to be distributed to subscribers, and of the traditional ECO Award for environmental projects, which brought high-profile guests to Brazil, such as former US Vice President and environmentalist Al Gore and former Norwegian Prime Minister Gro Harlem Brundtland, both negotiated by MediaLink.
During his visit to São Paulo, Al Gore launched the Portuguese edition of his book “An Inconvenient Truth” at an event organized by MediaLink for an audience of Brazilian environmentalists at the Hotel Sofitel Ibirapuera.
Reproduced from Folha Online, October 18, 2006
LexisNexis
LexisNexis · 2016 and 2017
MediaLink built relationships with Brazil's leading media companies to expand the editorial content about Brazil available on the LexisNexis platform, used worldwide by large companies, governments, libraries and law firms. More than 20 new Brazilian titles joined the platform in 2016 and 2017.
Owned media
Owned media and projects
PainelWW with William Waack
William Waack · 2018 and 2019
In 2018 and 2019, MediaLink handled the editorial production and promotion of the journalism project PainelWW, anchored by William Waack and aimed exclusively at digital media. With frequent high-profile guests, the program reached 659,000 subscribers on YouTube. In 2019, technical production was carried out in partnership with Propano Filmes, and the program also began streaming live on LinkedIn.
In its second year, PainelWW was among the five finalists for the APCA Award, from the São Paulo Association of Art Critics, for best news program of the year. The program ended when William Waack was hired by CNN Brasil and gave rise to the current WW.
KISS FM Classic Rock
Radio · 2001
The first radio station in Brazil to adopt the internationally established Classic Rock format, São Paulo's KISS FM was launched in 2001 on World Rock Day, July 13. Conceived and launched by MediaLink and aimed at an adult audience, KISS FM Classic Rock quickly competed for audience leadership among São Paulo's high-income listeners, with 80% of its audience in the A and B socioeconomic classes.
In its first year, the project received one of the main awards in Brazilian marketing, the Marketing Best award, granted by Fundação Getulio Vargas to the KISS FM team and to the agency Grey Worldwide, whose creative director at the time was advertising executive Fernando Luna, now a senior consultant at MediaLink.
4 Ases program
Digital program · 2021 to 2023
Developed by MediaLink with technical partnership from Propano Filmes, the “4 Ases” program was presented weekly from 2021 to 2023, exclusively through digital media: each program was produced live and streamed on YouTube, LinkedIn and Facebook. The program had regular participation from jurist Walter Maierovitch, economist Humberto Casagrande and political analyst Ibsen Costa Manso.
Later on, the program also featured international affairs specialist Moisés Rabinovici, Money Report publisher Aluizio Falcão Filho and illustrator Eduardo Baptistão, always hosted by journalist Adhemar Altieri. The “4 Ases” page remains available on YouTube, with several programs reaching thousands of views.
A project developed by MediaLink and launched in January 2019 to support Brazilians interested in moving to other countries. The initiative ran online, with in-person meetings that included talks by guests and by journalist and MediaLink executive director Adhemar Altieri, based on 25 years of living, studying and working outside Brazil. The project was paused because of the covid-19 pandemic, which made in-person meetings impossible.
How the projects are done
The same method in every project
1
Diagnostic
The context, the audiences and the project objective.
2
Strategy
Format, messages, channels and partners.
3
Execution
End-to-end production and coordination.
4
Measurement
A record of what was delivered, with source and date.
