Communication diagnostic: how the press, the market and AI see your company
It is the first step of every MediaLink engagement. The diagnostic shows the current scenario, points out risks and opportunities and indicates where to start, before any plan or investment.
Definition
What is the communication diagnostic?
It is the study that comes before strategy. Without it, the plan is a guess.
MediaLink's work always starts with a complete diagnostic. It identifies the best ways to reach the main goals of companies and institutions, and keeps communication investment from being driven by urgency or habit.
The diagnostic looks outward and inward. Outward: the press, the market, digital channels, search engines and AI assistants. Inward: leadership, the team, structure and communication routines.
- Perception
- How the organization is seen by those who matter to it.
- Presence
- Where it appears, how often and with what quality.
- Readiness
- Structure, spokespeople, messages and crisis plan.
- Priorities
- What to do first, and what can wait.
Before deciding what to say, you need to know how you are heard.
What it analyzes
The six fronts of the diagnostic
The scope is adjusted to each organization. Not every front is part of every diagnostic.
Press
What has been published about the organization and its sector, in which outlets and with what angle.
Search and artificial intelligence
What shows up in search engines and what AI assistants say about the brand, with support from Flowup Agency.
Owned channels
Website, blog, newsletter and institutional materials: what they say and to whom.
Social media
Presence, content, engagement and sensitive topics.
Employees and leaders
How information flows and how prepared the spokespeople are.
Risks
Topics and situations that could turn into a crisis, and the current level of readiness.
Initial conversation
You present the organization, the moment and the goals. MediaLink assesses the scope of the diagnostic.
Proposal
Fronts to analyze, timeline and investment, in writing.
Research and analysis
Interviews, review of materials and analysis of the press, digital channels and AI answers.
Debrief
Presentation of the scenario and the priorities, with recommendations for each front.
A reading of the scenario
A picture of how the organization is seen today, with sources and dates.
Perception map
What each audience knows, thinks and expects.
Risk map
Sensitive topics and weak points in communication.
Priorities
What to do first, and why.
Recommendations by front
Press, content, digital, internal, crises and spokespeople.
Next steps
The path to the strategy stage, with MediaLink or with your own team.
What helps to have at hand
- The organization's goals for the coming months.
- Who the most important audiences are.
- Recent communication materials.
- Who speaks for the organization today.
What the diagnostic is not
- A sales pitch in disguise.
- An automatic report from a software tool.
- A promise of results.
- A judgment of the current team.
Request
Request a communication diagnostic
Write to MediaLink with a few details about your organization, its goals and its audiences. MediaLink will prepare the initial conversation and present the scope in writing.
Email medialink@medialinkbrasil.com or call +55 11 2693-5919. Tell us the name of the organization, the sector, the main goal for the coming months and who speaks for the organization today.
Frequently asked questions
Common questions about the diagnostic
Would you rather talk before requesting the diagnostic?
Talk to MediaLinkHow much does the diagnostic cost?
How long does it take?
Do I need to hire the execution afterward?
Does the diagnostic include artificial intelligence?
How do I request a diagnostic?
- Method
MediaLink Method
Diagnostic, strategy, execution and measurement.
View the page
- Service
Strategic consulting
The stage that turns the diagnostic into a plan.
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- Service
AI reputation
What AI assistants say about your brand.
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- Company
Projects
Projects delivered, with context and photos.
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How is your organization seen today?
Write to MediaLink and tell us where your organization stands. The reply brings the suggested scope for the diagnostic.